Lamborghini Unlatches An Exclusive VIP Lounge In New York City
Concealed beneath the famous High Line in the heart of the Chelsea district on the west side of Manhattan, Lamborghini recently opened a newly minted private space and NYC flagship, the Lamborghini Lounge New York City.
The gallery style lounge comprising over 500 square meters of floor space on two floors accommodates variety of private rooms for guests who can enjoy them with an exclusive caretaker at their service. The meeting areas and the full-service kitchen are also available to host private meetings with a dedicated Italian chef.
What is an Ad Personam Studio?
An Ad Personam design studio will help customers to customise their own Lamborghini vehicle from a wide range of colour palettes and materials. An Italian chef will also be provided in case of private meetings or get-togethers.
“The space will serve as a Lamborghini outpost in one of the world’s greatest cities,” said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. “The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC.” he added.
The opening of the Lounge also sees the New York debut of the Huracán Super Trofeo Omologata (STO). The limited-series road-homologated super sports car is inspired by the racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO.
“We are opening the doors to a private space our customers and friends can call their own with exclusive access,” Stephan Winkelmann, president and CEO of Lamborghini, stated.
“Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle, a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon.”