IWC Schaffhausen Inaugurates A Mobile App; A Virtual Watch Try-On

Swiss watchmaker IWC Schaffhausen has gone digital as it launched an interactive online shop to provide its customers the IWC experience from the comforts of their own homes. This is just one of the brand’s digital products that it launched last year.
IWC is popular producing high-quality pilot/aviation watches and using titanium in watchmaking. IWC has been recognized as a forerunner in watchmaking industry committed to environmental protection and sustainable development. IWC Schaffhausen has unveiled a new smartphone app that allows customers to try on its timepieces virtually
“Throughout our 153-year history, IWC has led the way in product design, material invention and manufacturing methods. From our formative years, using hydropower provided by the River Rhine, to our early adoption of titanium, ceramics and the creation of Ceratanium, our pursuit of innovation has yielded remarkable advances. Naturally, we wanted to apply this same pioneering spirit to finding further high-quality alternatives for our clients who don’t wear animal leather,” Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair.
The company continues its digitalization efforts with the launch of its newest mobile app. The IWC app, however, isn’t a run-of-the-mill smartphone application wherein you can view the brand’s catalog and whatnot. It boasts a special virtual watch try-on feature based on augmented reality (AR) technology.
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The feature allows an user to see how a specific watch looks when worn simply by pointing his smartphone’s camera at his wrist. The app displays the watch that’s true to its actual size. This can enable customers to compare how different case diameters actually fit on them.
Besides, the app is also packed with added features and exclusive IWC content, including the company’s relaunched podcast format. IWC says it will continue to make improvements to its app to further enhance the customer experience.
IWC has been a subsidiary of the Swiss Richemont Group since 2000 been founded by American watchmaker Florentine Ariosto Jones in 1868.
“For IWC, technology is never just an end in itself, but always a means to improve our customer’s experience and offer tangible added value,” said IWC Schaffhausen chief digital officer Dominic Weir.
“While this year’s Watches and Wonders event will again be held virtually, we wanted to make sure that our partners, clients, and fans will be able to see our novelties on their wrists when we reveal them tomorrow. Recent progress in AR technology has been a game-changer, allowing us to bring our watches to people’s homes virtually.” he added.