Inside Chanel Commemorates Its 100th Anniversary Of Signature Perfume
Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. The brand essentially focuses on women's fashion clothes, luxury goods, and accessories. Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit.
The brand loyalty of Chanel has flourished over the years owing to its numerous comprehensive products but especially because of its century-old fragrance. As a part of its extensive effort of exposing itself to its consumers, “Inside Chanel” takes audiences through the history and influence of the Number 5 fragrance.
"Everything about this scent is special, from the seemingly simple yet meticulously minimalistic hand-sealed glass bottles showing restraint in its masculine, laboratory flask or whisky decanter like shape, to the exactness of the unique blend of natural and synthetic elements marking an era that combined the two in accord," said Rebecca Miller, founder/CEO at ARTful Communication, New York.
Gabrielle Chanel earned the nickname "Coco" from her time as a chanteuse. Being a fashion designer, Coco Chanel had virtue in women's likeliness for elegancy in dress, trousers, dresses, and jewelry of simple design, that subsequently superseded the lavish over-designed, clothes of 19th-century fashion. The Chanel product brands have been personified by popular models and artists including Margot Robbie, Nicole Kidman, Keira Knightley, G-Dragon, Pharrell Williams.
"The DNA of the brand has never wavered," Ms. Miller said. "It continues to evolve through its talented designers, its nose, and its unprecedented attraction to artists in other fields who have honored it over the years by referencing it in their own work. This continual acknowledgment has traversed several generations, attracting a younger audience to desire to be a part of the Chanel experience," she said.
"New media, with relevant content, has been an effective tool in reaching the next generation as well as the ability to create meaningful dialogues with customers," she added.
“Inside Chanel” is refocusing its attention back onto the product itself, as the label is three months into the 100th anniversary of its signature perfume.