IMG Approaches Afterpay For The NY Fashion Week Sponsorship

The owner and producer of New York Fashion Week with IMG will advocate American designers, support the U.S. retail industry, and give consumers more access to the fashion brands that they prefer and admire.

Afterpay partners with LaQuan

Afterpay has teamed up with New York-based, rising-star designer LaQuan Smith in this year’s Fashion Week programming, to launch a “see now, buy now” show during New York Fashion Week. This is the first time for the celebrity designer and Afterpay, who will be giving U.S. shoppers a front-row seat from their comfort zone, with the opportunity to buy items directly from the runway and pay for them over time. The LaQuan Smith “see now, buy now” show is just the first of many consumer-facing programs. Afterpay and IMG will unveil leading up to Fashion Week and throughout the year.

NYFW revenue

New York Fashion Week has been generating close to $900 million per year for the city of New York through new job growth and tax revenue which is the highest of all the regional fashion weeks.
 Together, Afterpay and IMG will promote this important event through new dynamic activities and interactive concepts throughout the community and digitally, as New York emerges from the pandemic.

Future of Fashion Industry

Nick Molnar, Co-founder and Co-CEO of Afterpay, expressed his contentment on behalf of Afterpay for the new collaboration and the vision to revitalize the fashion industry.
“After the uncertainty of the past year and the toll that COVID-19 has had on fashion, retail, and the city of New York, it is a privilege for Afterpay to be a part of the revitalization of this critical industry,” said Nick Molnar, co-founder and co-CEO of Afterpay. “Through our work with IMG, we are proud to be an integral part in creating a new future for the fashion industry, one that offers accessibility, inclusion, and sustainability to retailers and consumers.”
Leslie Russo, president of IMG’s fashion events and properties, is confident with the approach at revitalizing NY fashion industry. “Our industry has faced countless setbacks during the pandemic, but our collective resilience is unparalleled,” he said.
“With our new partners at Afterpay, we are proudly committing to not only reignite the commerce and creativity showcased at America’s most critical fashion industry event, but revitalize New York’s fashion and retail sectors at large.” he added.