“Go Where The Yatches Go” Campaign; Bermuda Teams Up With Fort Lauderdale
The two-year partnership, mutually signed between Bermuda and in Fort Lauderdale, is a predecessor to a new "Go Where the Yachts Go" marketing campaign which will carry key events like the Fort Lauderdale International Boat Show and Bermuda Grand Prix presented by Hamilton Princess. Through marketing, public events, Bermuda and Greater Fort Lauderdale will be highlighted as harbors for visitors of all sorts of the jet-set crowd and travelers who enjoy a vacation setting dotted with yachts and superyachts.
The Bermuda Tourism Authority (BTA) is an independent, non-government entity and the official destination marketing organization for the island country. The Bermuda Tourism Authority promotes Bermuda globally as a world-class destination for leisure, group travel, and tourism programs.
"As Bermuda and Greater Fort Lauderdale engineer tourism recoveries, this kind of collaboration is particularly meaningful. It's a fantastic example of two destinations finding greater success collaborating with one another rather than competing. I look forward to two years of exciting innovation as the Bermuda Tourism Authority and Visit Lauderdale bring this partnership to life." says The Hon. Premier David Burt of Bermuda.
Fort Lauderdale is the official destination marketing organization for better environment and serves as the tourism department for Broward County, Florida.
"Combining the resources and reputations of both destinations makes financial and promotional sense during this time of tourism destination recovery," says Steve Geller, Mayor of Broward County and Tourist Development Council chair. "A primary shared goal is to raise the profile of both destinations and attract a wide range of consumers who aspire to vacation in the same place as the yachting and sailing set."
"Bermuda is synonymous with yachting, sailing, and the luxury lifestyle and Greater Fort Lauderdale is known as the Yachting Capital of the World so the cooperation of our two destinations serves to elevate both," says Stacy Ritter, President and CEO of Visit Lauderdale.
"With Bermuda firmly established with leisure travelers in the luxury lifestyle consumer segment this affiliation helps in our branding as Greater Fort Lauderdale continues to build new luxury hotels, restaurants and retail. It's a win-win for both destinations." she further added.
Bermuda Tourism Authority and Visit Lauderdale will pair their naval strengths in a new partnership designed to upgrade both destinations' desirable yachting lifestyle.